“’Everyone’ isn’t an audience. “Everyone” is a byproduct of an incredibly successful thing that was made for a far more specific bunch of people. Don’t ever make something for “Everyone” make it for someone. And make that person love it.- Dan Sinker
We are all people pleasers to some degree and that can be okay. But, remember that your main focus should be self and everything else is sure to follow.
And for those creatives out there: Like this quote says, don’t write for everyone because “‘everyone’ isn’t an audience.” Sure, the goal is to reach as many people as possible and therefore make the most impact. But, you have to focus in on those who are already interested and dedicated to the same things that you are. If your content is great and sharable, they will share it, trust me!
Ever wonder why some people even bother to share some of the stuff that they read/see via Twitter and Facebook when it would seem that no one else could possibly be interested in that stuff? I mean really, how many people actually care about the hippos in West Africa? Not many. People share things because they find it relatable to self. They deemed it impressive enough to say: here, everyone look at what this person wrote/created–it’s true right?
Write about what you’re passionate about and direct your story to those that already find those things interesting. If you’re creating something new, hone in on a specific audience first. You can’t focus on everyone because by definition that’s every single person. Ever heard of the phrase “you can’t please everyone?” So don’t. Please someone, and let everyone else fall in line.
Feel free to check out Dan Sinker’s full article, “Oh my god, don’t make things for “Everyone.”
Be sure to comment below if you’re guilty of creating your content or artwork for “everyone.” Are you still doing that? & if not, what made you stop?
Hey everyone! How are you guys doing? I’ve been MIA, I know, I know & I apologize. I pray that you all have been well! Here is a thought for the day:
I ran across the quote below in an email that I’d save from my previous blog posts and thought I would share it again. I discovered this quote as an undergrad in a political science course that focused on philosophers like Jean-Jacques Rousseau; the passage below the quote was my initial reaction.
“I expect I shall not easily be forgiven for taking the side I have dared to take. Clashing head in with all that is today admired by men, I can only expect universal blame: and it is not for having been honored by the approbation of a few Wise men, that I should expect the approbation of the Public: Thus I have chosen my side; I do not care whether I please Wits or the Fashionable. There will always be men destined to be subjugated by the opinions of their century, their Country, their Society: Some men today act the part of a Freethinker and the Philosopher who, for some reason, would have been fanatics at the time of the League. One ought not to write for such Readers when one wants to live beyond one’s century.” – Jean-Jacques Rousseau
Not certain what this is in reference to yet, being that I’m in the preface of the book, ha, but it made me think of being a Christian. Not a poser for Christ, but someone who is a genuine Christian, Christ seeker, and lover of God..especially in today’s society. Oh the world we currently live in, sweet children; say a prayer.
At the time I applied the quote to religion–specifically Christianity, as I am a follower of Christ–and I still believe that to be true, but honestly it’s applicable to everything. No matter what, hold fast to what you believe in. Make choices based upon your own morality and your personal truth. Unfortunately society operates as one big groupthink ” a psychological phenomenon that occurs within a group of people, in which the desire for harmony or conformity in the group results in an irrational or dysfunctional decision-making outcome” for those of you who don’t know what that is. Sure, we should all be influenced by one another, and we all work together to function and coexist as a society; but, that doesn’t mean that you should change your values and beliefs on the basis of what others believe to be true. What do you believe to be true?
Live for that.
“Therefore if there is any consolation in Christ, if any comfort of love, if any fellowship of the Spirit, if any affection and mercy, 2 fulfill my joy by being like-minded, having the same love, being of one accord, of one mind. 3 Let nothing be done through selfish ambition or conceit, but in lowliness of mind let each esteem others better than himself. 4 Let each of you look out not only for his own interests, but also for the interests of others. Let this mind be in you which was also in Christ Jesus.” Philippians 2:1-5
Whether you’re religious or not, or a follower of Christ, I still believe that these are great words to live by. Love one another, man.
I’m not sure how most people feel about this quote, but I know that when I first saw it on Tumblr I reblogged it immediately. I know that when I watched the first episode of The Newsroom and the main character Will Mcavoy made these statements it made me smile. I said to myself: finally, some truth. I love being an American and I wouldn’t change it for the world, but there is much truth in his statement. Here is a response to the question: “What makes America the greatest country in the world?”
“…And with a straight face, you’re gonna tell students that America’s so star-spangled awesome, that we’re the only ones in the world who have freedom? Canada has freedom, Japan has freedom, the UK, France, Italy, Germany, Spain, Australia, Belgium has freedom. [laughs] So 207 sovereign states in the world, like a hundred and eighty of them have freedom….There’s absolutely no evidence to support the statement that we’re the greatest country in the world. We’re 7th in literacy, 27th in math, 22nd in science, 49th in life expectancy, 178th in infant mortality, 3rd in median household income, number 4 in labor force, and number 4 in exports. We lead the world in only 3 categories: number of incarcerated citizens per capita, number of adults who believe angels are real, and defense spending, where we spend more than the next 26 countries combined. 25 of whom are allies. Now, none of this is the fault of a 20-year-old college student. But you, nonetheless, are without a doubt a member of the worst. generation. ever. So when you ask, “what makes us the greatest country in the world?” I dunno know what the fuck you’re talking about. Yosemite? [Pause] We sure used to be. We stood up for what was right. We fought for moral reasons. We passed laws, struck down laws for moral reasons. We waged wars on poverty, not poor people. We sacrificed, we cared about our neighbors. We put our money where our mouths were. And we never beat our chest. We built great big things, made ungodly technological advances, explored the universe, cured diseases, and we cultivated the world’s greatest artists and the world’s greatest economy. We reached for the stars, acted like men. We aspired to intelligence, we didn’t belittle it, it didn’t make us feel inferior. We didn’t identify ourselves by who we voted for in our last election. And we didn’t… we didn’t scare so easy. We were able to be all these things, and to do all these things, because we were informed. By great men, men who were revered. First step in solving any problem is recognizing there is one. America is not the greatest country in the world anymore.” – Will Mcavoy, The Newsroom (portrayed by Jeff Daniels)
If any of you haven’t seen this show, please search for the first two seasons online. I believe they’re on Netflix, but if not, both seasons can be found here. I am ecstatic for the new season coming this fall! & feel free to watch the clip below of the quote above– it’s much better than simply reading it!
“Just because I liked something at one point in time doesn’t mean I’ll always like it, or that I have to go on liking it at all points in time as an unthinking act of loyalty to who I am as a person, based solely on who I was as a person. To be loyal to myself is to allow myself to grow and change, and challenge who I am and what I think.”- Jarod Kintz