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"Everyone Isn't An Audience!" :Quote 56

“’Everyone’ isn’t an audience. “Everyone” is a byproduct of an incredibly successful thing that was made for a far more specific bunch of people. Don’t ever make something for “Everyone” make it for someone. And make that person love it.-  Dan Sinker

We are all people pleasers to some degree and that can be okay. But, remember that your main focus should be self and everything else is sure to follow.

And for those creatives out there: Like this quote says, don’t write for everyone because “‘everyone’ isn’t an audience.” Sure, the goal is to reach as many people as possible and therefore make the most impact. But, you have to focus in on those who are already interested and dedicated to the same things that you are. If your content is great and sharable, they will share it, trust me!

Ever wonder why some people even bother to share some of the stuff that they read/see via Twitter and Facebook when it would seem that no one else could possibly be interested in that stuff? I mean really, how many people actually care about the hippos in West Africa? Not many. People share things because they find it relatable to self. They deemed it impressive enough to say: here, everyone look at what this person wrote/created–it’s true right?

 

Write about what you’re passionate about and direct your story to those that already find those things interesting. If you’re creating something new, hone in on a specific audience first. You can’t focus on everyone because by definition that’s every single person. Ever heard of the phrase “you can’t please everyone?” So don’t. Please someone, and let everyone else fall in line.

 

Feel free to check out Dan Sinker’s full article, “Oh my god, don’t make things for “Everyone.”

 

Be sure to comment below if you’re guilty of creating your content or artwork for “everyone.” Are you still doing that? & if not, what made you stop?

 

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